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Make room for Love by
donating clothes to the Salvation Army’s ReShare Stores.

Couples often fight about wardrobe space, especially in small Dutch apartments. So on Valentine’s Day, with The Dutch Salvation Army X Reshare Store, we encouraged people to give the most precious gift to their loved ones: some wardrobe space.

We created beautiful video, capturing the essence of campaign. But we went even further, we created special gift cards that transform into closet divider and distributed to all over the Netherlands.

'This Valentine’s Day, the best romantic gesture

you can make for your partner is freeing up some space in the wardrobe
by donating your old clothes.'

Make room for love gift card
Salvation Army make room for love

Idea/Concept: Inna Tabachenko & Matt Lebedev
Creative Director: Cesar Garcia & Julio Alvarez
Art Director: Sako Tena
Production: Holy fools
Director: Gianna Mazzeo
Agency: Cloud Factory, Amsterdam, NL.

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